Advertising Bid Strategies

1. Target CPA (Cost Per Acquisition) – If the Digital Marketing advertising goal is to get conversions for sales, mobile app downloads or signups then the Target CPA Strategy will help you achieve this while spending less for the Clicks that bring in these conversions 

2. Target ROAS (Return on Ad Spend) – Lets you bid based on a target return on ad spend (ROAS). This strategy helps get more conversion value or revenue at the target return-on-ad-spend (ROAS) that is set.  You can use this strategy for a single campaign or a portfolio of campaigns. This strategy allows one to automatically optimize the bids during auction time.

3. Maximize Clicks – This strategy helps to get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for clicks—you set a budget, and the rest is taken care of.

The above three are the most preferred and are useful for consideration. Depending on the size of the Business, Portfolio, Marketing objectives, Budgetary considerations and Use Cases there are multiple other approaches

 Maximize Conversion’

 Enhanced Cost per Clicks (ECPC)

 Manual CPC Bidding

 Target Search Page Location

 Target Outranking Share

 CPM Bidding

 vCPM Bidding ( Cost per Viewable Thousand Impression)

 CPV (Cost Per View) Bidding

 Target Impression Share Bidding